Gustav Goelitz, 24, åbner en slikforretning i Belleville, Illinois, og sætter sin familie på vej til deres søde skæbne. Det er ham, der står forrest med foden på tønden.
Gustavs sønner fortsætter familiens tradition med slikproduktion.
Den næste generation af Goelitz slikproducerende familie specialiserer sig i Candy Corn og "royal buttercreams".
Selvom sukkerrationering under 2. verdenskrig begrænsede slikproduktionen, introducerede virksomheden Mint Wafers.
Tredje og fjerde generation af efterkommere efter Gustav Goelitz koger slik som f.eks. mandarinskiver, krydrede drops og jelly beans.
Der kommer et smagsgennembrud, da Mini Jelly Beans bliver fyldt af smag i midten.
Goelitz Mini Jelly Beans are discovered by California Governor Ronald Reagan. "We can hardly start a meeting or make a decision without passing the jar of jelly beans," he wrote in a letter to the company in 1973.
Chocolate Dutch Mints®: are introduced. A creamy mint center is drenched in dark chocolate and finished with a crisp, candy shell. A classic confection.
The breakthrough recipe of the Mini Jelly Bean inspired the first eight flavours of Jelly Belly beans: Root Beer, Green Apple, Licorice, Cream Soda, Lemon, Tangerine, Very Cherry, and Grape.
More Jelly Belly jelly bean flavours are developed, pushing the flavour horizons with an ever growing range.
The world discovers President Ronald Reagan eats Jelly Belly beans. About 3.5 tons were shipped to Washington, D.C., for his 1981 inauguration celebrations.
"You can tell a lot about a fella’s character by whether he picks out all of one colour or just grabs a handful." - President Reagan on Jelly Belly beans.
"Mr. Jelly Belly, a lovable candy character, makes his first public appearance - and it is love at first sight."
New company headquarters are built in Fairfield, California, and free public tours begin soon after.
Buttered Popcorn flavour of Jelly Belly bean is introduced, the world’s first "savoury" jelly bean flavour. (It is now among the most popular flavours.)
Jelly Belly Sours are introduced, a novelty at the time that has since become an enduring favourite.
The ultimate sign of good taste – The Jelly Belly name is stamped on every jelly bean.
Bertie Bott's Every Flavour Beans®: inspired by the Harry Potter series are brought to life by the company's candy makers in wild flavours like Dirt, Bacon and Spinach.
A second public tour opens in Pleasant Prairie, Wisconsin. The Jelly Belly Express takes fans on an indoor train ride to discover fun candy facts.
The Company, known for four generations by the family name Goelitz, is renamed Jelly Belly Candy Company and continues to make more than 100 fine confections.
Sport Beans® debut. A sports performance jelly bean that provides carb replenishment for athletes.
Offering a flavour experience with wild and wacky flavours, Jelly Belly debuted BeanBoozled jelly beans in 2007 with ten lookalike pairs. Will it be Juicy Pear or Booger? Buttered Popcorn or Rotten Egg? There’s only one way to find out!
Jelly Belly Jelly Bean Chocolate Dips® the world's first chocolate-covered jelly bean, is introduced in six flavours: Very Cherry, Orange, Strawberry, Coconut, Raspberry and Mint.